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Walker Art Center Grand Opening

The Walker hillside and Minneapolis Sculpture Garden were closed for more than a year for major renovations. In June 2017 we welcomed back the press, patrons, and public—local, national, and international—to this beloved space and invited them to freely explore new sculptures, landscape, and amenities.

strategies

  • Developed a mass summer campaign that felt inviting, graphic and art-centric.

  • Hosted a one-day grand opening celebration with music, food trucks, giveaways, ribbon-cutting, and art activities.

  • Used long-lead media event, PR, direct mail, social, digital, email, bus and train sides, outdoor, print, and radio to promote the wide-open invitation.

results

  • Broke attendance record for opening day, summer, and year.

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