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Artist-Designed Mini GOlf

Each summer the Walker Art Center offers a new version of mini golf to the broader public as the perfect outdoor activity. The goal is to combine contemporary art and play in an unlikely setting—the rooftop of a museum—while delivering revenue for the center’s programming.

strategies

  • Created an artist-inspired identity that shows the playful side of the Walker.

  • Utilized sponsor partnerships, cinema, email, digital, direct mail, outdoor, and print to build awareness and deliver incentives.

results

  • Garnered positive press and social engagement.

  • Introduced the Walker to first-time visitors.

  • Generated revenue as part of the annual operating budget.

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