Artist-Designed Mini GOlf
Each summer the Walker Art Center offers a new version of mini golf to the broader public as the perfect outdoor activity. The goal is to combine contemporary art and play in an unlikely setting—the rooftop of a museum—while delivering revenue for the center’s programming.
Created an artist-inspired identity that shows the playful side of the Walker.
Utilized sponsor partnerships, cinema, email, digital, direct mail, outdoor, and print to build awareness and deliver incentives.
Garnered positive press and social engagement.
Introduced the Walker to first-time visitors.
Generated revenue as part of the annual operating budget.