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TARGET STYLE

Target’s style categories of Home, Beauty, and Fashion were high-margin businesses and competitive differentiators, but not growing.  By making style easy, accessible, personalized, and affordable for all, we invited consumers to see Target as their go-to style resource. 

strategies

  • Launched Target Style Social Network—a publishing engine for content on Pinterest, Facebook, Instagram, and blogs.

  • Joined people’s real conversations about style.

  • Consistently highlighted Target’s affordable trends, easy how-to’s, new items, and exclusive designer brands.

  • Leveraged influencers, such as Nina Garcia and Emily Henderson, to give Target more style credibility.

  • Used a mix of TV, print, video, digital, and direct-mail channels to reinforce trends and offer incentives.

results

  • Experienced positive year-over-year sales in Beauty and Home categories.

  • Grew Facebook from zero to 3M+ followers and Instagram from zero to 650,000 followers.

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