Target’s style categories of Home, Beauty, and Fashion were high-margin businesses and competitive differentiators, but not growing. By making style easy, accessible, personalized, and affordable for all, we invited consumers to see Target as their go-to style resource.
Launched Target Style Social Network—a publishing engine for content on Pinterest, Facebook, Instagram, and blogs.
Joined people’s real conversations about style.
Consistently highlighted Target’s affordable trends, easy how-to’s, new items, and exclusive designer brands.
Leveraged influencers, such as Nina Garcia and Emily Henderson, to give Target more style credibility.
Used a mix of TV, print, video, digital, and direct-mail channels to reinforce trends and offer incentives.
Experienced positive year-over-year sales in Beauty and Home categories.
Grew Facebook from zero to 3M+ followers and Instagram from zero to 650,000 followers.