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Target Back-to-School campaign

Back to school shopping can be expensive and stressful for everyone involved. Target positioned itself as the retailer that not only understood those stresses, but offered the one-stop, smart solution for all things school-related—from trendy leggings to Star Wars notebooks to string-cheese snacks.

strategies

  • Promoted Target as the affordable, but on-trend resource for back to school using direct mail, digital, newspaper, print, social, radio, television, and PR.

  • Showcased national and exclusive brands in fashion, food, and supplies.

  • Created easy-to-shop signage for school supplies.

results

  • Improved consumer awareness and intent to shop Target.

  • Experienced positive year-over-year sales.

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