ROCK THE GARDEN
Co-produced each summer by Minnesota Public Radio and the Walker Art Center, Rock the Garden is a much-anticipated urban music festival that takes place on the Walker hillside overlooking the city. The selection of bands is a surprising mix of knowns and unknowns. The identity is redesigned each year to evoke a new theme.
Created an evocative, modern identity that shows the natural world taking over the material world of the concert.
Drove early sales by revealing the headlining band and offering tickets to members only.
Utilized PR, social, radio, print, and email to build awareness and demand for public sale.
Sold out — 12,000 tickets.