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Strategic Brand Planning

  • Clarify brand purpose, position, and pursuits

  • Turn customer feedback into insights and action

  • Re-think short- and long-term strategic plans

    • Marketing and Advertising

    • Products

    • Services

    • Budget and Resources

  • Define success

 

 

Marketing & Design

  • Refine brand design, tone, and personality

  • Increase advertising effectiveness

    • Media Strategy and Partners

    • Channels and Cadence

    • Campaign Creative

    • Budget Allocation

 

 

Product Positioning & Innovation

  • Understand competitive landscape for products and customer experience

  • Establish new product pipeline

  • Improve packaging and display