As part of the redesigned entrance to the Walker Art Center, a new restaurant was placed front and center. The concept needed to appeal to museum visitors and diners while honoring the iconic Walker brand.
Developed a differentiated, contemporary identity that reflected the Walker’s vibe and natural surroundings.
Invited mix of media, foodies, and social influencers to private opening to drive word of mouth.
Used social media and PR as main driver for building awareness and buzz.
Garnered positive press and social impressions.
Drove trial and repeat business.