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Esker Grove

As part of the redesigned entrance to the Walker Art Center, a new restaurant was placed front and center. The concept needed to appeal to museum visitors and diners while honoring the iconic Walker brand.

strategies

  • Developed a differentiated, contemporary identity that reflected the Walker’s vibe and natural surroundings.

  • Invited mix of media, foodies, and social influencers to private opening to drive word of mouth.

  • Used social media and PR as main driver for building awareness and buzz.

results

  • Garnered positive press and social impressions.

  • Drove trial and repeat business.