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Chris March Wigs For Target

Halloween is an extremely competitive time for retailers.  With so much noise about deals, it was difficult for Target to stand out beyond low prices.  By co-designing exclusive, easy-to-wear wigs with renowned costume designer and Project Runway star Chris March, Target offered consumers these cheeky accessories that became social-media darlings and top-selling items. 

strategies

  • Developed over-the-top, affordable wigs by designer Chris March sold only at Target.

  • Held a much-anticipated press/influencer event to launch the wigs and garner national exposure.

  • Leveraged Chris March’s personality and creativity in social and publicity to drive engagement and brand love.

results

  • Received millions of media hits, including multiple features on national TV.

  • Sold out in store and online.

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